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by Emma
| To kick-start the year we’re outlining the areas of expertise where Sauce can help you in your business right now.
Sauce Digital Services designed with results in mind!
When you don’t need to know all the details, let us take care of the technology.
- Website design and maintenance services – start the New Year with a refreshed homepage, either send us your own mock up or we can design one for you.
- Management of customer lists in the Sauce Connect platform – stay up to date with your most important asset – your clients.
- Management of your email marketing database – know the best time to send out newsletters, upload a new template design, include new photo’s. We then give you the results, plus answer any questions.
- Implementation of an e-commerce system – get ready now before your competition beats you to it.
- Need help with your online strategy – our services include micro-sites and splash pages, social media (Facebook and Twitter pages), Blog page design.
New Sauce Digital services for 2012
- Opt-In Email Campaigns: Target New Clients with Pinpoint Accuracy, your message will get in front of an audience you were never previously able to reach
- Sales Lead Generation: Real results in the shortest possible time. You need sales now! Our lead generation methodology will get you up and running in no time and begin delivering targeted leads to your business fast. Our team will put together a lead generation plan.
- Keep your door open 24×7 – today business is done at times that most suit the customer – that’s why all businesses need a digital strategy.
Books to consider reading
- Steve Jobs Biography – looked like a holiday favourite read, if you haven’t read it, put it on the list for the next vacation, this is a gripping story and at times not so rosy portrayal of Jobs – but running your own business was never easy.
Click here to purchase
- The Midas Touch, Donald Trump and Robert Kyrosaki – an excellent easy to read overview of why nine out of ten entrepreneurs fail. Some tough realisations, lessons that were shared and how to push through.
Click here to purchase
Are you interested to upgrade and start harnessing digital tools to engage your customers?
Please contact us 07 3107 1677 or info@saucesoft.com to talk with one of our strategy teams?
Have a great week.
Emma &
The team at Sauce Digital
 
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by Emma
| In this newsletter we’ll share with you recent client reviews, tips on how the set your Blog up for a success, plus what’s been happening at Sauce.
Sauce News
- During the past few months the systems team have been moving your sites into a new server facility, there was no downtime and they worked night and day to make this a smooth transition, the noticeable difference will be in the speed at which your site loads and delivers content.
- Sauce Software is now a Vision 6 preferred integration development partner and we are officially advertised on their new site.
- Emma and Darren presented at the recent Superannuation conference, topic was “how to engage with your demographic using emerging technologies”
- Since the launch of SauceConnect in January 2011, we’ve imported 25,000+ new contacts and sent out 40,000+ emails to help nurture leads and hopefully trigger more business and more customer interaction for our clients.
Continue reading “Share the Sauce – June 2011″
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by Emma
Share the Sauce – March 2011
| With a shaky start to the year, there’s been a noticeable increase in web services enquiries, especially around communication, how to reach customers quickly, how to promote new services and products, specials, voucher systems, consolidating client lists, ways to save money and be more effective in business. There is no doubt when funds are tight, digital communication is one of the best ways to stay in touch with your customer and improve the customer experience.
Towards the end of last year we did a soft launch of our new platform SauceConnect. Since then we’ve added five new clients and two existing clients have also jumped on board.
Continue reading “Share the Sauce – March 2011″ |
by Emma
| Dear all,
Please join us in sending our sincerest wishes and prayers for colleagues, people in Brisbane and Queensland who are affected by the terrible floods.
All Sauce servers have remained stable during the critical periods.
With the 3 major high tides past us now, conditions have stabilised and the data centre is operating under standard conditions again.
We have been forced to move out of the office due to the power being turned off.
If you have any major issues please email support@saucesoft.com
Thank you
The team at Sauce Software
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by Emma
Newsletter November
The Story of Sauce Connect
Sauce Connect is the culmination of years of work, that has produced a stunning piece of simple software, easy to use and integrates into virtually any website. It’s cheaper than any comparable products on the market as well.
Here are some of the key points:
- Sauce Connect is based on Open Source, utilising the very best components of what is freely being developed on the web. For example, Joomla has over 10 million installations and is the foundation of Sauce Connect – as are others such as VTiger
- Yet in spite of that, it does as much as the very top-shelf CRM systems, it’s just that we don’t have expensive proprietary products to keep updating and developing.
- Sauce Connect is easy to integrate as a stand-alone product. In fact that is what we built it for.
- Sauce Connect is integrated with one of Australias most commonly used, and in our opinion most powerful, email marketing programme. Sauce Connect integration is such that synchronisation occurs realtime.
Why would I use Sauce Connect?
- Manage your website through our Content Managements system with ease.
- Integrated CRM system (Customer Relationship Manager), to keep track on all your clients and what they are up to.
- Integrated state of the art emarketing platforms including any reporting and statistics you will need.
- Dedicated team that will support you every step on the way.
Special Opening Offer
As an introduction, we are offering Sauce Connect at a very special price right now for new customers.
Including Sauce Connect, support and hosting. |
Our Chairman says;
Some years ago I launched a software company called GBST that, by successfully servicing customers and developing software that was much needed in the marketplace, went on to become a listed company.
If you are a business owner or a manager looking after clients, it makes sense to me that you know as much about them as you possibly can. With Sauce Connect, it is possible to manage all your customer relationships in a simple fashion. If you want to know more about how you can really manage your customer relationships simply, then I would encourage you to call us.
- John Puttick, Chairman
Testimonials
“I use Sauce Connect to manage my relationships with Vet Practices across our entire network. [more]
- Noahs Ark Pet Insurance
“I’ve introduced Sauce Connect to my clients, because most of them build a website and it ends up as a billboard in the desert. [more]
- Jungle Design Studios
Like to Know More?
If you think you could benefit straight away from Sauce Connect, then please either email us or call us on the numbers below. Take advantage of our offer straight away and start managing your customers simply and effectively.
Emma on 1300 559 165
emma.puttick@saucesoft.com
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by Emma
A recent study conducted by the University of Maryland’s Smith School of Business showed that nearly one in five small business owners are integrating social media into their business processes, and that technology adoption rates in the U.S. among small businesses have doubled in the past year from 12% to 24%.
Whether your business is ahead of the curve or looking to catch up, small businesses on both sides of the track can learn from the success stories of others. Here’s a list of five companies that are kicking tail and taking names while staying on top of their social media efforts.
Read the full story here
http://mashable.com/2010/06/02/small-business-social-media-success-stories/
by Emma
Norm Brodsky is the founder of CitiStorage and seven start up’s and a three time Inc. 500 honoree.
For a full range of articles http://www.inc.com/
Ten Commandments of Business
1) Numbers run a business. if you don’t know how to read them, you’re flying blind.
2) Cash is hard to get and easy to spend. Make it before you spend it.
3) Don’t focus on the top line. Gross margin is the most important number on the income statement
4) A sale isn’t a sale until you collect
5) When your short-term liabilities exceed your short-term assests, you’re bankrupt
6) Forgot about shortcuts. Run a business as if it’s forever.
7) Identify your true competitors, and treat them with respect.
 You have no friends in business, only associates.
9) Culture drives a company. In the long run, the boss’s most important job is to define and enforce it.
10) The life plan has to come before the business plan
These are an excellent guide for anyone looking to dive into a new business or expand an existing one.
Have fun.
by Emma
Seth Godin drives home a great message in his latest blog.
The circles (no more strangers
It’s so tempting to seek out more strangers.
More strangers to pitch your business, your candidate, your non-profit, your blog… More strangers means more upside and not so much downside. It means growth.
The problem is that strangers are difficult to convert. And the other problem is that they’re expensive to reach. And the hardest problem is that we’re running out of strangers.
Consider this hierarchy: Strangers, Friends, Listeners, Customers, Sneezers, Fans and True Fans. One true fan is worth perhaps 10,000 times as much as a stranger. And yet if you’re in search of strangers, odds are you’re going to mistreat a true fan in order to seduce yet another stranger who probably won’t reward you much.
Let’s say a marketer has $10,000 to spend. Is it better to acquire new customers at $2,000 each (advertising is expensive) or spend $10 a customer to absolutely delight and overwhelm 1,000 true fans?
Or consider a non-profit looking to generate more donations. Is it better to embrace the core donor base and work with them to host small parties with their friends to spread the word, or would hiring a PR firm to get a bunch of articles placed pay off more efficiently?
by Emma
Seven tips to embrace your business on the web.
- Make your website a daily tool
Make your website a visited daily tool for your clients. A clear communication objective will help them look for the information they require, avoiding a phone call or waiting for a response. Your website is there to help clients everyday.
- Identify your relationship with your visitors
Why are they visiting your website, by studying your website traffic can give some clues on popularity of the different pages. This will help with building a sustainable relationship, and over time you’ll understand what works for opt-in and sales conversion.
- Make it easy for your visitor to find the right information
Visitors search for information in different ways, examples of the different search functions which should be on your website are;
- Search function toolbar
- Easy navigational menus
- Categorised content
- Uncomplicated and easy to use design flow
- Let your visitor interact with your website
Make your website the main area where clients or potential clients can contribute through comments, wikis, blogs , forums and have available open feedback tools for honest input.
- Make the content suit your visitor
By categorising the content, visitors can choose by themselves what is important. You can also adjust content after the visitors have searched on Google. By understanding their search terms, provides you with more clues on their buying patterns.
- Make your website available through multiple channels
Let your website accept traffic and leads from any other channels, like the following, different mail groups, partners and suppliers websites, e-marketing lists or RSS feeds.
- Integrate your website with your business process
Make your website become a natural part of your business processes, that way there will be no additional work required to keep your website up to date and alive.
 Take your business heart to the web For further information or if you would like to discuss your online requirements, contact Emma Puttick at Sauce Software.
P.S Keep your eyes open for the next Sauce newsletter with information about the new SauceOpen platform to be released shortly.
Emma Puttick
Tags: business, content, process, website ideas
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